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Whether you are a football fan or not, you’ve probably heard of the New England Patriots.  They’ve played in some of the most memorable games of the last two decades and have amassed an incredible track record.  Since the turn of the century, they’ve won 15 division titles, 8 AFC Championships, and 5 Super Bowls.

How have they been able to do this?  Is it simply that they have better players and coaches?  Or is it something else?

Truth be told, it’s likely a variety of factors as opposed to one easily identifiable characteristic.  But, one of those factors is how they use their players.

What the coaching staff in New England does as well as any other in the league is leverage their players’ strengths.  They don’t force a running back who struggles with catching the football to run routes against tight coverage and make a contested catch.  Instead, they assess what each players’ strengths and weaknesses are and then put them in situations best suited to their abilities.

They view the offense and defense as systems.  Players are agents within those systems.  Players who are used wisely create a stronger system and stronger systems produce more wins.

A real time example:

In between the 2017 and 2018 seasons, the Patriots brought in Cordarrelle Patterson.  Here’s a player who came into the NFL with high expectations as a wide receiver given his raw athleticism and physical gifts.  Those expectations were never really met as he struggled to produce as a wideout in his first handful of years in the league.

Patterson still isn’t a Pro Bowl receiver, but with the Patriots he’s being used in a way that leverages his strengths.  Offensive Coordinator Josh McDaniels calls plays for Patterson that get him the ball in space, away from defenders, allowing him to play to his strengths of running with the ball and being difficult to tackle.

This season, he is on pace to have more running attempts than he’s ever had and even some of the pass plays he’s part of are more like running opportunities.  McDaniels plays Patterson according to his strengths.  The offense benefits from this.

Leveraging automation is vo different

Do you have a team of people splitting data entry responsibilities? Maybe they file thousands of client-related documents with a “save as”? Perhaps there’s a group in your organization responsible for data collection and organization?  How confident are you in the enforcement of your compliance policies?  Are there people on one of your teams that review the same types of documents repeatedly for the same information?

We’d be willing to bet that the answer is yes to at least one of these questions.

With today’s technology, many of these repetitive, high volume tasks can be done faster and more accurately by software.

And they should be.


Just as the Patriots use players in a way that leverages their strengths, the ability to intelligently automate tasks puts the c-suite in a position to do the same.  Computers excel at routines, calculations, and repetitive processes.  People are great at being creative, building relationships, and innovating. Positioning both to play to their strengths is smart business.

As discussed in “Shake it like a Polaroid Picture”, change creates opportunity and technology is evolving fast.  Use this opportunity to improve the performance of your organization.  Leverage intelligent automation for what it does best and free your team to do what they do best.

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